LIFESCAPES Inc. (Headquarters: Minato-ku, Tokyo; CEO: Junichi Ushiba) is pleased to announce that Masaaki Hayashi, Director and Chief Strategy Officer, received the “WE AT AWARD (Human Well-being Track)” at the pitch contest WE AT CHALLENGE 2025, held on November 27, 2025.

Result summary:
https://prtimes.jp/main/html/rd/p/000000014.000152107.html

WE AT CHALLENGE 2025 is a pitch competition organized by the WE AT Association, aiming to become one of Asia’s largest festivals dedicated to Well-being. This year’s edition attracted approximately 600 applications from 32 countries worldwide, including Japan, with 16 finalist teams selected to present at the final pitch event.

LIFESCAPES was recognized for its work in developing neurorehabilitation medical devices utilizing Brain-Machine Interface (BMI) technology, presenting new therapeutic possibilities for motor impairments such as those following stroke. This contribution was highly evaluated, leading to the receipt of the WE AT AWARD in the Human Well-being Track.

The event brought together a diverse group of stakeholders, including academia, startups, investors, corporations, and government representatives, fostering discussions on the advancement of the well-being industry and solutions to global social challenges. Encouraged by this recognition, LIFESCAPES will continue striving to create social value through the integration of medicine and technology.

■ About WE AT CHALLENGE 2025
Event Name: WE AT CHALLENGE 2025
Organizer: WE AT Association
Date: November 27, 2025
Venue: Tokyo Innovation Base
Format: In-person event with online streaming
Website: https://we-at.tokyo/challenge/

■ About WE AT
The WE AT Association is dedicated to building an innovation ecosystem that supports startups addressing social challenges through collaboration among academia, government, corporations, and investors.
Official website: https://www.we-at.tokyo/